Virgin Money demonstrates commitment to its intermediary partners by investing in national advertising campaign designed to help build their businesses
- Virgin Money is the only mortgage lender investing in advertising to support the intermediary channel
- The campaign will run across national newspapers, radio, and online and social media channels
- Customers encouraged to seek independent advice, driving business to Virgin Money’s intermediary partners
Virgin Money has demonstrated its commitment to the intermediary channel, and its confidence in its own intermediary proposition, by launching a new national advertising campaign, designed to promote the benefits of buying a mortgage through an intermediary.
With an ambition to support its intermediary partners to grow their businesses, Virgin Money is the only UK mortgage lender investing in directly promoting its partners to consumers in this way. The campaign will run across national radio and national newspapers, as well as digital and social media channels, and mortgage trade media.
The bold new marketing campaign encourages consumers shopping for a mortgage to speak to their existing mortgage broker or, if they don’t have one, to visit findamortgagebroker.co.uk – a new website created by Virgin Money that helps consumers to find an intermediary that can offer market advice. Over 8,000 of Virgin Money’s intermediary partners have already agreed to register their details on the new site.
Paul Lloyd, Marketing Director at Virgin Money said: "Our mortgage business is built around our intermediary partners and we believe our proposition to intermediaries is second-to-none so the natural next step was to put our marketing money where our mouth is, creating an advertising campaign that has a very serious message. Seeking market advice from a mortgage intermediary is the right choice for many consumers, but often consumers aren’t quite sure where to start. Our new campaign not only promotes the benefits of talking to an adviser, but also helps consumers find one through the new website findamortgagebroker.co.uk. Our ambition is to drive new business to our intermediary partners, helping them grow, in the knowledge that with the strength of our intermediary proposition, those clients that are right for us will come back our way. We believe our approach is in the true spirit of partnership."
Jeremy Duncombe, Director, Legal & General Mortgage Club said: "The role of the intermediary has become increasingly vital to homebuyers in recent years, yet the way in which lenders support intermediaries is rarely addressed. Virgin Money’s campaign is breaking this taboo and shaking up the market by doing more than just talking about partnerships; it is actively promoting the importance of advisors and championing the cause of intermediaries. Virgin Money is leading the way with this campaign. Brokers are being supported like never before by a lender who understands the value of the intermediary to the customer, and to the lender."
Further evidencing the ethos of partnership, the campaign also includes a range of adverts that will appear in the mortgage press over the coming weeks. These ads illustrate what Virgin Money will commit to in its business relationship with intermediaries, based around core values that are:
- "We will share the value with you that you bring to our business"
- "We will make your life easier"
- "We will make sure you and your clients always know exactly where you stand with us"
- "We will make you feel like a VIP and help you enjoy working with us"
- "We will support you in building your business, because when you thrive, we do too"
Full details of the Virgin Money mortgage range are available at www.virginmoney.com
Virgin Money Press Office
0191 279 4676
About Virgin Money
- Virgin Money offers savings, mortgages, credit cards, current accounts, currency services, pensions, investments and protection products to over 3 million customers across the UK.
- Virgin Money’s business ambition is to make "everyone better off" – this philosophy underpins our approach to business by offering good value to customers, treating employees well, making a positive contribution to society and delivering a profit to shareholders.
- More than 11,500 charities have registered with Virgin Money Giving and, by the end of 2015, over £420 million had been raised for charity through the service since its launch in 2009, resulting in an estimated £13 million more raised for charity because of its not-for-profit model.