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Superior shine is motoring along thanks to Start Up Loans


  • New luxury valet company launches in Middlesbrough

Middlesbrough motorists can now take advantage of car treatments ranging from 99p to £3,500 following the launch of Superior Shine – one of the latest new companies to have received support from Start-Up Loans North East and Cumbria.

The ‘authority in car valeting and detailing’, is the second successful business run by 21-year-old Managing Director Haider Akbar, who spotted a gap in the market earlier this year and now boasts several taxi firms among his corporate clients.

Superior Shine’s most expensive service takes four weeks and features a specialist waxing treatment that dries harder than cement. It also recycles all the water used during treatments to reduce waste.

Mr Akbar explained: “Superior Shine offers far more than just a car wash. It is one of the few full detailing services in the Middlesbrough area. We aim to return cars to our customers in showroom condition.

“Cars have been a hobby of mine since I was 12-years-old and I’ve been involved in the motor trade for a long time. We realise not everyone needs a full valet service, so we pride ourselves on offering a range of treatments and services to suit everyone. Our one-minute snow-foam wash costs just 99p and offers impressive results.”

Mr Akbar secured £6,000 of investment for Superior Shine from Start-Up Loans to help grow the business. He now has a staff of three at his state-of-the-art showroom on Marton Road in the town.

He added: “I had some savings which I used to set up the business, but thanks to the support from Start-Up Loans, I can put more into promoting Superior Shine than I would otherwise have been able to.

“I would urge anyone who has a business idea, no matter how developed it is, to find out more about the initiative as it offers far more than just funding.”

The Start-Up Loans scheme in the North East and Cumbria is delivered through a consortium including Virgin Money, Virgin Unite, The Northern Rock Foundation (NRF) and Project North East (PNE) – with PNE being the consortium partner responsible for arranging and making the loans.

The scheme continues to open doors for entrepreneurs aged 18 to 30 who have a great business idea. Loans range from £500 to £25,000 with new ‘Lean Start-Up Loans’, of up to £1,000, aimed at those who would like to carry out market research before launching, or need a bit of a push to begin trading. With funding still to be awarded in the North East and Cumbria during 2013, successful applicants can benefit from Virgin Money’s mentoring support and Project North East’s many years’ working specifically with young business people.

To find out more about the Start-Up Loans scheme in the North East, as well as the new ‘Lean’ loans and how to apply, young entrepreneurs should visit

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Tel: 0191 279 4676


  • The Start-Up Loans scheme for young entrepreneurs was formally launched at Virgin Money’s Gosforth operational headquarters on Tuesday 20 November 2012.
  • Virgin Money has partnered with Virgin Unite, The Northern Rock Foundation (NRF) and Project North East (PNE) to form a consortium in the delivery of ‘Start-Up Loans’ – with PNE being the consortium partner responsible for arranging and making the loan.
  • The Department for Business, Innovation and Skills (BIS), through Start-Up Loans, is providing funding to be offered in the form of small business start-up loans in the North East and Cumbria. The initiative is aimed at young entrepreneurs between 18 and 30 years of age. Loan sizes are between £250 and £25,000, with an average of around £5,000.
  • The consortium also provides a training, mentoring and engagement programme, to enable unemployed young people and young people from the region’s deprived areas to learn how to run a business and to find out more about the Start-Up Loans programme.
  • PNE is regulated under the Consumer Credit Act and is responsible for making the loans and administering the full lending process. PNE has nearly thirty years experience of successfully undertaking this type of work in the region, partnering organisations such as the Sainsbury family trusts and Royal Dutch Shell. More information about PNE can be found at and information on start-up loans can be found at

Virgin Money plc registered in England and Wales under company number 6952311.
Registered Office: Jubilee House, Gosforth, Newcastle upon Tyne, NE3 4PL (Main Switchboard 0845 600 8401). Authorised and regulated by the Financial Services Authority.