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North East start-up 'Optimal You' launches boot camp


  • New health and fitness business joins forces with local gym to offer personal training
  • 12 boot camp places on offer
  • Five one-hour intense fitness sessions, nutrition seminars, meal plans, shopping lists and product samples, all for £65

Optimal You, a new Newcastle-based health and fitness business, is offering a five-day intense boot camp experience to anyone wishing to boost their health and fitness, or lose weight.

This comes the day the Start-Up Loans scheme in the North East and Cumbria introduces a new ‘Lean Start-Up Loan’ to its range, giving young entrepreneurs aged between 18 and 30 even more opportunity to realise their business ideas.

With assistance from the Start-Up Loans scheme in the North East and Cumbria, Optimal You was launched last November to help people feel good through a combination of Positive Psychology and physical activity, supplemented by nutritional support. Now, owner Niyc Pidgeon has joined forces with boutique personal training gym Sound Mind and Body in Benton, Newcastle, to offer personal training and boot camp-style personal training to an initial group of 12 participants.

Throughout next week (July 22nd until July 26th), Niyc will put attendees through their paces during different early morning activity sessions, as well as giving clients the benefit of her expertise in nutritional seminars. In addition, participants will receive meal plans and shopping lists as well as samples of Niyc’s top-selling green juice supplements to set you up for the day.

Niyc said: “The five-day boot camp is designed to get you in shape for summer and fill you with confidence, ready for the beach. The package includes everything you need to kick start your summer body and have you feeling fantastic in under a week.

“The boutique style gym surroundings offered by Sound Mind and Body, combined with boot camp style workouts, tailored nutrition advice and post-workout super greens protein shakes are guaranteed to move you closer to your goals, and leave you feeling great.

“I have found the support offered through the Start-up Loans scheme invaluable for building and growing my business. The benefits reach much wider than just financial support, and I have extended my professional network, developed my skill set, and gained fantastic PR as a result.”

Places on the boot camp are priced at £65 each and sessions will begin by 7am. If you would like to find out more about attending, contact Niyc at

The Start-Up Loans scheme in the North East and Cumbria is delivered through a consortium including Virgin Money, Virgin Unite, The Northern Rock Foundation (NRF) and Project North East (PNE) – with PNE being the consortium partner responsible for arranging and making the loan.

The scheme continues to open doors for entrepreneurs aged 18 to 30 who have a great business idea. Loans range from £500 to £25,000 with the new ‘Lean Start-Up Loans’ aimed at those who would like to do some market research before going to market, or just need help to begin trading. With around £600,000 of funding still to be awarded in the North East and Cumbria during 2013, successful applicants can benefit from Virgin Money’s mentoring support and Project North East’s many years’ working specifically with young business people.

To find out more about the Start-Up Loans scheme in the North East, as well as the new ‘Lean’ loans and how to apply, young entrepreneurs should visit


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The Start-Up Loans scheme for young entrepreneurs was formally launched at Virgin Money’s Gosforth headquarters on Tuesday 20 November 2012.

Virgin Money has partnered with Virgin Unite, The Northern Rock Foundation (NRF) and Project North East (PNE) to form a consortium in the delivery of ‘Start-Up Loans’ – with PNE being the consortium partner responsible for arranging and making the loan.

The Department for Business, Innovation and Skills (BIS), through Start-Up Loans, is providing funding to be offered in the form of small business start-up loans in the North East and Cumbria. The initiative is aimed at young entrepreneurs between 18 and 30 years of age. Loan sizes are between £250 and £25,000, with an average of around £5,000.

The consortium also provides a training, mentoring and engagement programme, to enable unemployed young people and young people from the region’s deprived areas to learn how to run a business and to find out more about the Start-Up Loans programme.

PNE is regulated under the consumer credit act and is responsible for making the loans and administering the full lending process. PNE has nearly thirty years experience of successfully undertaking this type of work in the region, partnering organisations such as the Sainsbury family trusts and Royal Dutch Shell. More information about PNE can be found at and information on start-up loans can be found at