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Virgin Money announces sponsorship of the South Pole Allied Challenge


  • Three teams of wounded servicemen and women will race 335km to The South Pole
  • Teams from UK, USA and Commonwealth, racing to win the Virgin Money Endeavour Trophy
  • The Virgin Money South Pole Allied Challenge will raise much needed funds for Walking With The Wounded

Virgin Money has today announced it will sponsor the South Pole Allied Challenge, which will raise much needed funds for Walking With The Wounded (WWTW).

Under the patronage of Prince Harry, three teams of wounded servicemen and women from the UK, USA and Commonwealth, will race 335km to the South Pole. The race will start on 30 November and finish around 15 December 2013. The UK team will be led by Prince Harry, the US team by Alexander Skarsgard and the Commonwealth team by Dominic West.

Founded in 2010, WWTW was set up to raise funds for programs that look beyond the immediate medical care required for wounded soldiers as they transition from military to civilian life, enabling them to find new career paths after they have left the Armed Forces. WWTW stages extreme expeditions to illustrate the extraordinary determination and courage of injured ex-service people. The charity has raised over £3.5m with funds going towards new qualifications and further education for all wounded, injured and sick personnel.

Before setting off in earnest, the teams will be spending 24 hours in a cold chamber to acclimatise for some of the toughest conditions on earth. They will then continue preparations in Norway before heading to Novolazarevskaya Airbase in Antartica for final preparations before the start of the race on 30 November 2013.

To get involved people can support the teams via a special fundraising hub on Virgin Money Giving ( or set up a page for their own walking events.

Virgin Money's Chief Executive, Jayne-Anne Gadhia, said: "Virgin Money is very proud to sponsor the South Pole Allied Challenge. It will test the stamina and bravery of the team members and their ground crews in one of the world’s most challenging and extreme environments. Such an extraordinary feat of endurance, under the patronage of Prince Harry, will enable the charity to raise awareness and boost much needed fundraising. We have created a special South Pole Allied Challenge fundraising hub at Virgin Money Giving which will allow people to get involved to help raise money, and we hope we can help the charity receive a significant boost in funds raised”. is free for fundraisers and has a 2% fee on all donations before Gift Aid, which means for every £10 raised charities receive £12.15.

The Allied Expedition partners include Soldier On (Australia), Soldiers to Summits (USA) and Soldier On (Canada), all of which work with wounded personnel to rehabilitate post injury.

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Media Contacts
Virgin Money Press Office
Tel: 0191 279 4676


Virgin Money provides savings, mortgages, credit cards, pensions, investment and protection products to over four million customers

Virgin Money’s business ambition is to make “everyone better off” – this philosophy underpins our approach to business by offering good value to customers, treating employees well, making a positive contribution to society and delivering a profit to shareholders

Virgin Money is the official sponsor of the London Marathon, the biggest annual fundraising event in the world. Virgin Money leads the London Marathon sponsorship with the ambition to help runners raise £¼ billion over 5 years and will use its infrastructure, online capability and financial expertise to deliver that through Virgin Money Giving.

Due to its not for profit status, over £6 million more has reached charities since Virgin Money Giving launched compared to its main competitor and over £200m has been raised since the online fundraising service was launched in October 2009.

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Allied Challenge

Allied Challenge

Allied Challenge

Allied Challenge

Allied Challenge