New York targets tourists
02/07/2010
A new tourism campaign is set to draw more international visitors to New York City, TravelMole has reported.
Launched by NYC & Company, the official marketing, tourism and partnership organisation for New York City, the campaign will have the tagline “See More. Be More. This is New York City.”
Potential visitors in multiple international destinations will be targeted, including in Australia, France, Ireland and the UK.
George Fertitta, CEO of NYC & Company, commented, “Our goal is to let the world know just how vibrant New York City is and remains.”
The main features of the city’s five boroughs – The Bronx, Brooklyn, Manhattan, Queens and Staten Island – will all be highlighted as part of the campaign.
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